Filters that break the ice and guide the choice
Instead of leaving users in front of an endless list, Icebreaker filters immediately ask the right questions to narrow the field in a couple of clicks.
-45%
Time to find
2 clicks
To the ideal pick
Dynamic
Contextual filters
Suggested filters
Icebreaker FiltersQuery: “mountain jacket”
How it works
The engine analyzes the result set and shows only genuinely useful filters, ordered by how much they reduce uncertainty.
Result analysis
The attributes that best separate products from each other are identified.
Guided questions
The user sees simple choices: size, use, budget, color, occasion.
Progressive refinement
Each selection recalculates the next filters, never leading to zero results.
Why it matters for your business
Choice paralysis is a leading cause of abandonment: guiding the selection means selling more.
Shorter path
Fewer steps between the search and the add to cart.
No empty results
Filters that would lead to zero products are hidden or flagged.
Large catalogs made simple
Even with thousands of variants users quickly reach the right choice.
Attribute insights
Discover which characteristics truly matter to your customers.
Concrete capabilities
- Filters suggested automatically based on the result set
- Dynamic facets with real-time counters
- Price ranges, sizes, colors and custom attributes
- Blocking of filters that produce zero results
- Persistent filters across search, category and showcases
- Reports on the most used attributes
Suggested filters
Query: “mountain jacket”
Help customers decide in two clicks
Enable Icebreaker filters on your catalog and cut decision time.
14-day trial · No credit card required